In this interview, our ambassador Omar Allibhoy talks about the growing appreciation of Ibérico ham in the UK, the cultural heritage behind it, and how he helps British consumers discover its unique flavour and quality.

Listen to the full interview here

On Hoxton Radio, Ibérico ambassador Omar Allibhoy shares his passion for Spain’s most iconic ham, why it’s more than just food, and how Londoners are falling in love with it one slice at a time.

Catch the full interview here: