From 17 to 21 June 2026, the Awaken Your Ibérico Sense campaign will be present at Taste of London, one of the UK’s leading food festivals, with a programme of tastings, live demonstrations and interactive activities designed to introduce visitors…
London, 7 January 2026.— At a time when taking care of oneself no longer means sacrificing enjoyment, Ibérico ham is gaining attention as an unexpected -and distinctly sophisticated- ally for those approaching the new year with a more conscious relationship…
London, 9 December 2025. — At a time when the UK hospitality industry is increasingly turning towards ingredients that offer depth, authenticity and a clear point of differentiation on the menu, Ibérico Ham has become one of the most admired…
London, 23 October 2025. — The unmistakable aroma of Ibérico Ham filled the air in London during a unique event led by renowned chef Omar Allibhoy, ambassador of the European campaign ‘Awaken Your Ibérico Sense’, who invited chefs, restaurateurs and…
A new study conducted by IPSOS in the United Kingdom reveals that Ibérico ham is becoming an increasingly popular choice among Britons, reflecting the rise in UK imports of this product, which have grown by 135% in volume over the…
Iberian Ham, the world’s most celebrated cured ham, takes centre stage as a culinary masterpiece and symbol of European gastronomy. Renowned chef Omar Allibhoy, dubbed “the Antonio Banderas of cooking” and founder of Tapas Revolution, brings this exquisite product to…
When we think of Spain’s culinary identity, few products stand as proudly or as deliciously as jamón ibérico. Rich, nuanced, and deeply rooted in tradition, this cured ham is more than just a gourmet delight—it is the result of centuries…
At Ibérico Sense, we celebrate not just the flavor of jamón ibérico, but the centuries-old story behind every slice. This legendary delicacy traces its origins back to ancient Spain, where the unique ecosystem of the dehesa and the breed known…