Jordon Ezra King
Travel and food writer, and chef
Jordon is known for his newsletter A Curious Cook, where he blends recipes, stories, and culinary culture. During this journey to the origins of the Ibérico Sense, he discovered the roots of Ibérico Ham: th Dehesa, the artisanal process, and the culture and history that have made it a true delicacy.
Nature
Jordon quickly discovered that the Dehesa is a unique habitat woven into the story of every slice. Among the holm oaks, he encountered the ancestral wisdom and know-how os those who care for this ecosystem.
With every step, he felt the extraordinary nature of an environment that nurtures with respect and calm.
Nature is where it all begins. It is the foundation of this product, and also of the stories Jordon aims to tell: stories of a true bond between the land and its flavor.
Flavour
Every bite of Ibérico Ham was discovery for Jordon: layers of flavour that unfold and evoke landscapes and time-honoured processes.
It’s not just about texture or aroma, but a sensory language that awakens something new — the Ibérico Sense.
Flavour tells the story of where it was born, the respect with which it was crafted, and the patient waiting until each slice reaches the plate.
Time
Walking through the Dehesa, discovering the drying rooms, observing the curing process… Jordon felt time as another ingredient. Present in the atmosphere, in the air, and in every slice
It was a realisation: waiting enriches and gives character to this gourmet product.
That still, patient, and essential time reminded him that great stories are never rushed.
“Defining the flavour of Iberico ham is a fascinating challenge.”
-Jordon Ezra King
(Travel and food writer, and chef)
Sustainability
In the Dehesa, Jordon experienced first-hand the philosophy of the Ibérico farmers, people who care for the land, the Ibérico pigs, and their legacy with dedication, passion, and deep respect.
He witnessed lessons in natural balance between animal welfare, biodiversity, and the future of the Ibérico.
Ibérico Ham is authentic because it’s born from a responsible model rooted in its origin.
Art
Witnessing the professional slicing of Ibérico Ham is an experience where precision and elegance take centre stage: rhythm, perfection, and visual harmony.
Jordon discovered that, like in art, every movement of the slicer has intent.
Because cooking is also about creating atmospheres, not just combining flavours.
Culture
Louisa immersed herself in the culture of Ibérico Ham with curiosity and great interest. She observed the perfect plating and the generous Iberian tradition of sharing the most special moments around the table.
Something that is passed on without a manual, learned by living it.
Ibérico identity is about sharing, caring for, and celebrating nature, traditions, and people.
