The origin
The Origins of the Ibérico Sense
A unique product deeply rooted to its territory, the Iberian Peninsula. It is born from the culture and tradition of its people, handed down from generation to generation while perfectly harmonizing with innovation and technology as sources of added value.
A link to the rural world
Dehesas, fields and farms are the birthplace of Ibérico Ham, a product linked to the rural environment and its people to whom Ibérico Ham is a way of understanding life, a true passion.
The Ibérico Sector has become one of the key solutions against the Demographic Challenge thanks to its role as as an economic driver and a backbone of Rural Europe: it boosts long term employment, dynamizes rural economy, and contributes to retaining population in areas at risk of depopulation—clearly reinforcing Territorial Cohesion.
The Ibérico Sector has become one of the key solutions against the Demographic Challenge thanks to its role as as an economic driver and a backbone of Rural Europe: it boosts long term employment, dynamizes rural economy, and contributes to retaining population in areas at risk of depopulation—clearly reinforcing Territorial Cohesion.