Travel to the origin
Three protagonists. An ecosystem like no other: The Dehesa Traveling to the origins of something unique. They come to awaken their Iberico Sense
Stories to be savoured
A classically trained chef and author of the successful newsletter A Curious Cook, Jordon has turned travel and cooking into a space for storytelling. On this occasion, he discovered that Ibérico Ham is much more than a product: it is culture, landscape, and emotion.
A sensory experience that broadened his way of writing and tasting.
Iberico ham is a reflection of a way of life connected to traditions,
history, people, and the art of sharing. It’s much more than just a taste.
JORDON EZRA KING
Travel and food writer, and chef
Cooking from the origin
Founder of Tapas Revolution and a passionate advocate for Spanish cuisine in the UK, Omar returned through this journey to the flavours that first sparked his vocation. Setting foot in the Dehesa, speaking with the farmers, and tasting Ibérico Ham in its homeland reminded him why he cooks the way he does. Because authenticity is built with time, respect, and origin.
When you take the time to create something unique you can see the little things that really make the difference. You know that when it hits your mouth something amazing is going to happen.
OMAR ALLIBHOY
Chef and founder of Tapas of Revolution
The art of the senses
Louisa is a visual artist, architectural designer, and content creator. Her work, exhibited at the Royal Scottish Academy, blends memory, rhythm, and geometry. On this journey, she discovered a new language: one shaped by time, the land, and the authenticity of Ibérico Ham.
An unexpected source of inspiration, born from the senses.
It’s a taste you’ll never forget, and you’ll always want to repeat. One slice is never enough. Ibérico Ham invites you to discover something new with every bite
LOUISA SCHMOLKE
Artist, designer, and content creator
Art
From the precision of slicing to contemporary culinary creation, Ibérico Ham embodies refinement. Every detail — its colour, shape, and texture — reveals an aesthetic that stirs emotion as much as it satisfies the palate.
Culture
Ibérico Ham is rooted in rituals, recipes, and shared moments. A symbol of tradition and hospitality, it plays a central role in daily life and on the most special occasions.
Nature
The Dehesa is more than a landscape. It is a unique ecosystem, where Ibérico pigs destined for acorn-fed production live freely, in harmony with the land and time. Their environment is the source of their authenticity.
Flavour
Delicate yet intense, refined yet deep. Ibérico Ham leaves a lasting impression on the palate. Its complexity reveals subtle layers of flavour, including umami, that elusive fifth taste, which emerges naturally here, rich and persistent.
Sustainibility
Nothing in the world of Ibérico is improvised. Everything follows a sustainable way of life, where caring for the land, promoting animal welfare, and preserving the legacy are essential for future generations.
Time
Time transforms everything. The curing process of Ibérico Ham is a patient, wise wait. Each stage adds depth, nuance, and character to an unrepeatable product.